Privacy Policy

Last updated: January 30, 2026

Sophtri ("we", "our", or "us") respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, and safeguard information when you use our AIO-ASMS platform and visit our website.

1. Information We Collect

Information You Provide

• Contact Information: Name, email address, phone number, company name, and department when you submit forms or request demos.
• Communications: Messages, feedback, and support requests you send us.
• Account Information: Login credentials and preferences when you create an account.

Information Collected Automatically

• Usage Data: Pages visited, features used, and interactions with our platform (anonymized and aggregated).
• Device Information: Browser type, operating system, and device identifiers.
• Cookies: Essential cookies for functionality, and optional analytics/marketing cookies with your consent.

2. How We Use Your Information

• Service Delivery: Provide demos, quotes, onboarding, and customer support.
• Communications: Send transactional emails, updates, and marketing communications (with consent).
• Improvement: Analyze usage patterns to improve platform performance and user experience.
• Security: Detect and prevent fraud, abuse, and security incidents.
• Legal Compliance: Meet regulatory requirements and respond to legal requests.

3. Legal Basis for Processing (GDPR)

We process your data based on:

• Consent: For marketing communications and optional analytics.
• Contract: To provide services you've requested.
• Legitimate Interest: For security, fraud prevention, and service improvement.
• Legal Obligation: To comply with applicable laws.

4. Data Sharing

We do not sell your personal data. We may share limited information with:

• Service Providers: Hosting, email delivery, analytics, and CRM platforms that help us operate our services.
• Legal Requirements: When required by law, court order, or to protect our rights.
• Business Transfers: In connection with mergers, acquisitions, or asset sales.

All third-party providers are contractually required to protect your data and use it only for specified purposes.

5. Data Retention

6. Cookies

We use the following types of cookies:

• Essential Cookies: Required for site functionality, security, and authentication.
• Analytics Cookies: Help us understand usage patterns (Plausible/Google Analytics). Requires consent.
• Marketing Cookies: Enable personalized communications and campaign measurement. We do not set marketing cookies unless you enable them.

You can manage your cookie preferences at any time via the "Cookie Preferences" link in our footer.

7. Do Not Sell or Share (US State Privacy Rights)

We do not sell your personal information. We also do not share personal information for cross-context behavioral advertising as defined by the CCPA/CPRA. If we ever enable targeted advertising or remarketing, you will be able to opt out via Cookie Preferences or by contacting us at privacy@sophtri.com.

8. Security

We implement industry-standard security measures including:

• TLS/SSL encryption for data in transit
• Encryption at rest for sensitive data
• Role-based access controls
• Regular security assessments and audits
• IP hashing and data anonymization where possible

9. Your Rights

Under GDPR and similar regulations, you have the right to:

• Access: Request a copy of your personal data.
• Rectification: Correct inaccurate or incomplete data.
• Erasure: Request deletion of your data ("right to be forgotten").
• Restriction: Limit how we process your data.
• Portability: Receive your data in a machine-readable format.
• Objection: Object to processing based on legitimate interests.
• Withdraw Consent: Withdraw consent for marketing or analytics at any time.

To exercise these rights, contact us at privacy@sophtri.com.

10. International Transfers

Your data may be processed in countries outside your residence. We ensure appropriate safeguards (such as Standard Contractual Clauses) are in place for international transfers.

11. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect data from children.

12. Changes to This Policy

We may update this policy periodically. Significant changes will be communicated via email or prominent notice on our website.

13. Contact Us

For questions about this policy or your data:

• Email: support@sophtri.com
• General Inquiries: support@sophtri.com